Making ethical decisions around food has gotten incredibly complicated in today’s global economy. Good Eggs is un-complicating it, with an e-commerce platform that lets customers get fresh, ethically sourced groceries delivered straight to their door. In the immediate aftermath of the pandemic hitting the U.S. and empty supermarket shelves amidst global supply chain disruption, Good Eggs’ model is more than “right place, right time.” It was designed to withstand these external pressures because of its sustained focus on community, environment, and customers over the past decade. Good Eggs CEO Bentley Hall shares his perspective in this Founders Forum interview, including the way to build trust, creating a connected ecosystem of stakeholders, and getting the right investor base to execute on a long-term vision.
