Asana Case Study
Discover how listing on the Long-Term Stock Exchange delivers the results that matter most
"By listing with the LTSE we are elevating our public commitment to our long term view, further developing our structures to execute on our strategies and aligning even more with public stakeholders who share similar values."
— Dustin Moskovitz,
Co-Founder and CEO, Asana
Co-Founder and CEO, Asana
LTSE methodology drives best-in-class long-term investor quality
Listing on the Long-Term Stock Exchange allows qualifying companies to authentically communicate their vision with stakeholders who share a passion for long-term value creation. These companies exemplify leadership and distinguish themselves as trailblazers of a new era, with like-minded long-term investors helping them take the next step forward.
166%
Increase in Asana’s long-term investor quality since listing on the Long-Term Stock Exchange. Asana is significantly outpacing its top industry competitor’s investor quality.1
130%
Improvement to Asana’s long-term investor quality vs. Asana’s overall publicly traded comparable group since listing. In addition, investor quality now exceeds Asana’s publicly traded comparable group.1
120%
Outperformance of 2024 annual goal to bring in qualified long-term investor ownership. All investors rank in Asana’s Top 25 actively managed ownership.2
Asana outperforms top industry competitor
Partnership with LTSE expanded Asana's annual recurring revenue
LTSE and Asana collaborated to establish measurable outcomes that align with Asana's long-term strategy.
88%
Strongly Agree/Agree that the partnership between LTSE and Asana strengthens their consideration for doing business with Asana - Asana and LTSE’s co-branded New York Work Innovation Summit, 20233
403%
Outperformance versus target annual recurring revenue goal for who attended Asana and LTSE’s co-branded New York Work Innovation Summit, 20234
1,800%
Increase of the closed annual recurring revenue target from clients who attended Asana and LTSE’s co-branded London Work Innovation Summit, 20234
266%
Increase in RFPs from values-aligned enterprise clients following LTSE’s partnership with Asana on its enhanced 2023 ESG Report5
Top-tier Press
Sources
¹ Measured via LTSE Long-Term Score℠ as applied to LTSE proprietary data-sets, FactSet, and relevant SEC filings, 2024
² Based on LTSE and Asana tracking data, 2024
³ Based on Asana x LTSE Survey data, Q4 2023
⁴ Based on Asana data, 2023
⁵ Based on Asana tracking data, 2024
² Based on LTSE and Asana tracking data, 2024
³ Based on Asana x LTSE Survey data, Q4 2023
⁴ Based on Asana data, 2023
⁵ Based on Asana tracking data, 2024
Disclaimer
The information contained above is provided for informational purposes only, and nothing contained herein should be construed as investment advice, either on behalf of a particular security or an overall investment strategy. Readers should consult their own tax, legal, accounting or investment advisors.
Many of the services outlined in this document are provided by LTSE Services, Inc. LTSE Services and its affiliates, including the Long-Term Stock Exchange, Inc., which is a registered national securities exchange under the provisions of the Securities Exchange Act, do not provide tax, legal, accounting or investment banking or investment advisory services or advice.
Companies are not required to adopt or purchase any tools or services from LTSE Services in order to apply to list on the Long-Term Stock Exchange. Companies can customize their long-term policies; however, only the Exchange’s independent regulatory staff can determine whether proposed policies meet the principles-based requirements for listing under Exchange rules. Exchange rules differentiate between the products and services that it can offer to prospective listed companies and those that are available to companies currently or newly listed on the Exchange.
Neither LTSE nor any of its affiliates makes any recommendation to buy or sell any security or any representation about the financial condition of any company. Statements regarding LTSE-listed companies are not guarantees of future performance. Actual results may differ materially from those expressed or implied. Past performance is not indicative of future results.
© 2025 LTSE Services, Inc.
Many of the services outlined in this document are provided by LTSE Services, Inc. LTSE Services and its affiliates, including the Long-Term Stock Exchange, Inc., which is a registered national securities exchange under the provisions of the Securities Exchange Act, do not provide tax, legal, accounting or investment banking or investment advisory services or advice.
Companies are not required to adopt or purchase any tools or services from LTSE Services in order to apply to list on the Long-Term Stock Exchange. Companies can customize their long-term policies; however, only the Exchange’s independent regulatory staff can determine whether proposed policies meet the principles-based requirements for listing under Exchange rules. Exchange rules differentiate between the products and services that it can offer to prospective listed companies and those that are available to companies currently or newly listed on the Exchange.
Neither LTSE nor any of its affiliates makes any recommendation to buy or sell any security or any representation about the financial condition of any company. Statements regarding LTSE-listed companies are not guarantees of future performance. Actual results may differ materially from those expressed or implied. Past performance is not indicative of future results.
© 2025 LTSE Services, Inc.
