How do you change a centuries-old behavior? For the Perfect Day team, the answer is: you don’t. Instead, you use technology to change the process, or as they say, create “a better whey.” Perfect Day seeks to radically reduce the impact of factory farming on the environment and on our health not by asking consumers to switch to alternatives, but by recreating the proteins that make the things we love—cheese, ice cream, yogurt—without the animals.
Creating an identical base ingredient through science allows Perfect Day to partner with established food companies, entrepreneurs, and government and nonprofit organizations to create animal-free dairy products.
In this Founders Forum interview, Perfect Day co-founders Perumal Gandhi and Ryan Pandya discuss their ambitions for a kinder, greener tomorrow, and their unique 80/20 principle for funding projects.