What is an angel investor?


Most traditional financial sources, such as banks or venture capital firms, are reluctant to invest at the early stage of your startup due to the high risk involved. This is where angel investors come in. 

Angel investors are often successful individuals or entrepreneurs who provide capital for your startup when other institutions might not. These investors provide the necessary funding for your startup and bring a wealth of experience and connections to help you succeed as a startup leader. 

On this page, we will delve into how to get angel investor funding, the types of angel investors, the benefits of angel investors, and how they compare to other types of investors.

How to get angel investor funding? 

Securing angel investor funding can be an exciting journey for a startup leader. Here are some steps to increase your chances:

Refine your startup plan 

Craft a captivating plan that showcases your product, target market, competitive advantage, and growth strategy. Paint a vivid picture of the potential returns that can excite and attract investors.

Build a strong network 

Engage with fellow entrepreneurs, attend industry events, and connect with potential investors. Your network is invaluable for introducing and recommending angel investors who align with your vision.

Research angel investors 

Dig deep into the backgrounds of angel investors with a history of investing in startups similar to yours. Understand their interests and expertise to tailor your pitch accordingly.

Craft a compelling pitch 

Tell a compelling story about your startup, emphasizing the market opportunity, your unique edge, and the team behind it. Show how an investment would not only benefit you but also generate attractive returns for the investor.

Attend pitch events and networks 

Participate in pitch events and join entrepreneur-investor networks. These platforms provide invaluable exposure to potential investors actively seeking promising opportunities.

Prepare financial projections 

Develop realistic financial projections demonstrating your startup’s growth potential and profitability. Clearly articulate how the angel investor's support will propel your startup forward.

Be open to feedback and negotiation

Embrace constructive feedback from investors, as it can help refine your approach. Negotiate terms collaboratively, striking a balance that aligns both parties' interests.

Remember, the journey to securing angel investor funding requires persistence, building meaningful connections, and showcasing the compelling potential of your startup. You must know what angel investors look for and follow the aforementioned steps to make their choice easy.

What are the different types of angel investors?

As a startup leader, you will come across various angel investors. Some of these are:

  1. Entrepreneurial angels: Successful entrepreneurs who invest in your startup and offer mentorship based on their own experience.
  2. Sector-Specific angels: Investors with expertise in specific industries, focusing on your startup within those sectors.
  3. Professional angels: Corporate professionals who invest in diversifying their portfolios and providing strategic insights.
  4. Corporate angels: Representatives of companies investing in your startup aligned with their strategic goals, offering resources and partnerships.
  5. Syndicate angels: Groups or networks of investors pooling resources and expertise for collective investments.
  6. Impact angels: Investors supporting your startup that generate positive social or environmental impact alongside financial returns.

Understanding these investor types helps you find the right angels who align with your goals and bring relevant expertise.

What are the angel investor pros and cons?

The advantages and disadvantages of angel investors are:

  • Personal guidance: Angel investors become more than just financial backers; they become mentors and champions of your vision, offering personal guidance based on their entrepreneurial journeys.
  • Emotional support: Having an angel investor who genuinely believes in you and offers unwavering encouragement is like having a trusted supporter on the rollercoaster ride of startup life.
  • Expanded networks: Angel investors often have extensive networks and can open doors to potential customers, partners, or industry experts, accelerating your startup's growth.
  • Equity trade-Off: Accepting angel investment means giving up a portion of your startup’s ownership, potentially diluting your control and decision-making authority.
  • Differing perspectives: Angel investors may have different visions or expectations for your startup. Balancing their input with your own goals and values is essential to maintain alignment.
  • Dependency on relationships: Relying heavily on angel investors for funding and support can create a sense of dependency, which may limit your flexibility in decision-making.

Finding the right angel investor means finding someone who not only provides financial support but also aligns with your values, brings relevant expertise, and truly believes in your potential. 

Angel investor vs. venture capitalist: what’s the difference?

Angel investors are individuals who invest their personal funds in early-stage startups. They're like entrepreneurial superheroes who believe in your vision and offer hands-on support, mentoring, and invaluable networks. They often invest during the seed or early stages, taking risks to help your dream take flight.

Venture capitalists, on the other hand, are professional investment firms fueled by other people's money. They're like seasoned strategists who bring substantial capital and expertise but prefer startups with a good track record. Both angels and VCs are crucial players in the funding ecosystem, but angels bring a personal touch, while VCs offer greater resources and guidance as your startup grows.

Angel investor vs. silent partner: what’s the difference?

An angel investor is like having a trusted partner in your entrepreneurial journey. They not only invest their funds but also actively engage with you, providing guidance, mentorship, and their valuable network. 

A silent partner, on the other hand, provides the financial backing you need while giving you the autonomy to run the show. They trust your instincts and support you from the sidelines, offering encouragement and being there whenever you need them without imposing their own agenda.

Angel investor: Key takeaways

In a nutshell, an angel investor is like finding a guardian angel. They are reliable allies who invest their personal funds in startups. Beyond financial support, they also offer guidance, mentorship, and a network that can skyrocket your entrepreneurial journey to new heights.

Disclaimer: LTSE is neither a law firm nor provides legal advice. Before making decisions on matters covered by this post, readers should consult their legal adviser.

Ready to learn more about listing on the LTSE Exchange? 

Contact the listings team
The information contained above is provided for informational and educational purposes only, and nothing contained herein should be construed as investment advice, either on behalf of a particular security or an overall investment strategy. Information about the company is provided by the company, or comes from the companies’ public filings and is not independently verified by LTSE. Neither LTSE nor any of its affiliates makes any recommendation to buy or sell any security or any representation about the financial condition of any company. Statements regarding LTSE-listed companies are not guarantees of future performance. Actual results may differ materially from those expressed or implied. Past performance is not indicative of future results. Investors should undertake their own due diligence and carefully evaluate companies before investing. Advice from a securities professional is strongly advised.